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The National Crime Prevention Council

About NCPC
The National Crime Prevention Council's mission is to be the nation's leader in helping people keep themselves, their families, and their communities safe from crime. To achieve this, NCPC produces tools that communities can use to learn crime prevention strategies, engage community members, and coordinate with local agencies, including
NCPC was founded in 1982 to manage the National Citizens' Crime Prevention Campaign and McGruff the Crime Dog and to administer the Crime Prevention Coalition of America. Now 25 years after McGruff's first TV appearance, more than 75 percent of children recognize McGruff and over 4,000 law enforcement agencies own a McGruff suit. That's a lot of people who know how to Take a Bite Out Of Crime!

Philosophy
NCPC believes that
Crime prevention action should be grounded in research and tested approaches and aided by evaluation.

History
Thirty years ago people felt powerless, believing that only law enforcement officers could fight crime. Parks, street corners - and even schoolyards - were havens for criminals. But the leaders of 19 organizations decided enough was enough and worked together for to develop the National Citizens' Crime Prevention Campaign. Working with the advertising firm of Dancer Fitzgerald Sample, now Saatchi and Saatchi and The Advertising Council, the group spearheaded the creation of the Campaign's media. Its first press release was issued in 1979 and in February 1980, it aired its first televised public service announcement starring an unnamed dog in a trench coat who urged viewers to Take A Bite Out Of Crime. That same year, these organizations and others joined forces as the Crime Prevention Coalition of America with the goal to reduce crime by helping citizens work individually and collectively with law enforcement. In 1982 the Coalition founded the National Crime Prevention Council to manage the Campaign, administer the Coalition, and promote crime prevention through trainings, technical assistance, and publications. The unnamed canine soon became known as McGruff the Crime Dog. McGruff, who celebrated his 25th birthday in 2005, has become the beloved spokedog of the crime prevention movement. Over the years McGruff's messages have changed. In the beginning, his messages focused on personal and home safety. Today they address broader crime prevention concerns - from community preparedness to identity theft. The Coalition's 300-plus member organizations represent thousands of constituents and the National Crime Prevention Council has grown to be the nation's premiere crime prevention agency, recognized widely for its knowledge, ability, and expertise.

The National Crime Prevention Council
1000 Connecticut Avenue, NW
13th Floor
Washington, DC 20036
Tel: 202-466-6272
Fax: 202-296-1356
www.ncpc.org