Abnatural [ab·nach-er-uhl]: a screaming contradiction to a healthy existence
Accipurp [ak-si·purp]: a deliberate act intended to appear accidental


Accipurp - A Playground was built right next to a brewing company. [view images]

Abnatural - Kids line up in a liquor store to get Chris Moneymaker's autograph. [more]

Abnatural - Mother charged for providing to underage drinkers. [watch news clip]

Accipurp - Anheuser-Busch charged with using the Super Bowl to aggressively target youth.
[more]


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Abnaturals and Accipurps you've seen in your community


Successes

Accipurp Eluded - Macy's pulls T-Shirts from stands. [more]

Abnatural Averted - Kohl's agrees to stop selling binge drinking games. [more]

Accipurp Evaded - Anheuser-Busch stops selling Spykes. [more]

Abnatural Avoided - Golf ball ad glorifies alcoholic athlete. [more]