TAKE IT BACK's Brand Identity
The TAKE IT BACK (TIB) name and brand logo is a registered trademark owned by FACE - Resources, Training and Action on Alcohol Issues. It is our intent to allow youth groups to use the name and brand logo in their local, regional and statewide efforts. When you are using the TIB name and brand logo, it is extremely important to communicate a clear and consistent TAKE IT BACK brand identity. The development of visual identity standards are applicable to the TAKE IT BACK Movement and are critical in achieving the Movement's objectives.

The following guidelines define the proper use of the TAKE IT BACK brand logo. Implementation of these standards will develop greater awareness of the TAKE IT BACK Movement as a whole, while enabling any youth group to convey distinct identities. Following these guidelines will create a visual unity in regards to the TAKE IT BACK Movement.

You may use your own organization/youth group logo along with the TAKE IT BACK brand logo if the TAKE IT BACK brand identity guidelines are followed.

Using the TAKE IT BACK Brand Logo
The TAKE IT BACK brand identity has two different logo versions.

1. Text only logo brand identity.
2. A composite of text logo and the Radar icon. Proper orientation of this composite is pictured.

The elements and layout of the brand identity may not be altered, appear in different orientation or otherwise manipulated beyond their original design. The TAKE IT BACK brand identity must always appear with the TM symbol.

Protecting the TAKE IT BACK Brand Identity
To protect the TAKE IT BACK brand identity use the TM with the first mention of "TAKE IT BACK" in the text of any written or printed document.

Please follow the guidelines on the following pages to maintain our brand equity.

Brand Identity Color and Layout
The brand identity must be featured in all media in a consistent manner. Color and layout both play an important role in developing and maintaining a consistent brand image.

1. One color (black), PMS color/CMYK/RGB color mix may be used to fill the entire logo.
2. No more than one color is allowed to fill the logo.
3. The brand must appear visible on the background. On darker background colors, the logo should appear white or another lighter color complementary or contrasting to the background color.

TAKE IT BACK logo with Radar Icon
1. The TAKE IT BACK logo with Radar icon can appear in 3 color mixes, black outlines to be placed on a light background or reversed out to appear on a dark background.
2. See the color mixes below for the 3 color mixes that are allowed.
3. The brand must appear visible on the background. On darker background colors, use the reversed out logo version.

Spacing Requirements:
The TAKE IT BACK brand identity is most effective when surrounded by a .5 inch clear field in which no other graphic elements appear.

The TAKE IT BACK logo with Radar icon is most effective when surrounded by a .5 inch clear field in which no other graphic elements appear.

Size Requirements:
For reproduction quality, the TAKE IT BACK brand text logo should never appear smaller than 1.75 inches wide. Proportionately, that makes the text logo.667 inches high.

For reproduction quality, the composite logo which includes the TAKE IT BACKbrand text logo and Radar icon should never appear smaller than 2 inches wide (from the tip of Radar's tail to the tip of his nose.) Proportionately, that makes the composite logo roughly 2.02 inches high.

Print Backgrounds
Both versions of the TAKE IT BACK logo may be printed on any solid color, gradient of color, illustrative or photographic backgound.

Although the logo may be printed on any background, the integrity of the logo demands that no words or images overlap or merge with it. It should never be integrated into illustrations, cartoons or other symbols or logos. (See Spacing Requirements.)

The official typeface of the logo is AG Book Stencil.

The logo can be used along with most any body typeface as long as it is legible and does not take away from the integrity of the logo.

Website/Link-to Buttons
The utakeitback.org website has downloadable buttons to post on your website. The different sizes are 164 x 60 pixels, 120 x 120 pixels, 180 x 60 pixels, and 468 x 60 pixels. The website includes instructions for uploading the link button, how to link it to the utakeitback.org website and a brief paragraph about the TAKE IT BACK Movement.